Sales & Marketing Consulting

The NSBN Marketing Department provides sales training, sales coaching and marketing consulting to our clients and other CPA firms.

Sales Training

Customized seminars for motivating & training your staff to market your firm or business. Topics include:

• Personal branding
• Elevator speeches
• Rapport building skills
• “Strategic Socializing” at networking events
• Marketing lunches
• Contacts management and follow up
• Trade shows
• Referrals
• Client service
• Cross selling
• Conducting prospect meetings
• Handling objections from prospects
• Closing for the business

Sales Coaching

Through ongoing 1-on-1 mentoring, individuals are coached through the sales process. Personal feedback is given in the following areas:

• Developing a personal marketing plan
• Identifying your individual strengths
• Choosing an area of focus
• Interpersonal skill building
• Preparation for prospective client meetings
• Debrief after prospect meetings
• Setting and achieving marketing goals

Marketing Consulting

Working with business or firm owners, assistance is provided in these areas:

• Development of company marketing plans
• Target markets
• Individual marketing plans
• Building a marketing culture
• Website & SEO
• Press, PR & media relations
• Email marketing
• Online marketing
• Results tracking